Is your profile practically invisible?
Even if you have invested effort into crafting an impressive LinkedIn profile that spotlights your skills and experience.
Who is to blame?
You – if you’re not intentionally utilizing relevant keywords.
On LinkedIn, keywords are everything.
They’re how recruiters, customers, and connections find professionals like you amidst the sea of profiles.
Implementing a smart keyword strategy is the difference between your expertise languishing in obscurity versus continuously getting discovered.
๐๐ฒ๐ฟ๐ฒ’๐ ๐ต๐ผ๐ ๐๐ผ ๐บ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฏ๐ ๐ถ๐ป๐ฐ๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ธ๐ฒ๐๐๐ผ๐ฟ๐ฑ๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต๐ผ๐๐ ๐๐ผ๐๐ฟ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ:
1/ In your Headline, highlight your most valuable skills, offerings, and expertise areas.
“Social Media Specialist | Content Marketing | Personal Branding | LinkedIn Strategist”
2/ Identify longtail keyword phrases your ideal audiences search to weave into your Summary.
Examples: “digital marketing for Saas startups”, “personal finance coach for entrepreneurs”
3/ Update your Job Experience descriptions to naturally incorporate niche keywords and phrases.
“Skilled at running full-funnel Facebook ad campaigns for ecommerce fashion retailers.”
4/ Make your Skills and Endorsements sections a treasure trove of relevant industry terms.
“Funnel Optimization, Growth Hacking, Email Marketing Automation, CRO”
5/ Incorporate location-based keywords if targeting a specific geographic area.
“Los Angeles Advertising Agency Specializing in High-Converting Landing Pages”
6/ Even your cover images and media uploads offer keyword inventory to fuel discovery.
Descriptively naming videos like “8-Figure_Facebook_Ads_Masterclass” can increase views.
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By weaving an intentional keyword thread through your profile, you’ll continually show up in search results for your areas of expertise.
That translates into dramatically increased visibility and opportunities!
But don’t go overboard! Prioritize quality over quantity when integrating keywords.
You still need to create a natural, compelling narrative for humans first.
Remember, humans, first.
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