DASH Forward™ by BRANDxDASH
A layoff is a market signal.
Not your personal verdict.
DASH Forward™ is a 90-day career positioning and job-search accelerator for professionals earning $100K+ who have been laid off.
Your experience is real. Your results are real. The problem is how the market is reading your profile right now.
A layoff after years of building a career is a different experience. You have years of results behind you. You did not think it would be this hard to land something. But here you are.
What It Actually Feels Like
Nobody tells you how hard this gets at $100K+.
You are applying. Nobody is calling back.
You are sending applications to roles you have done before. The ATS is rejecting you. The ones that do move forward go quiet after the first call. You do not know where the breakdown is happening.
Every interview goes to the same place.
They always ask about the layoff. You have practiced ten different answers. None of them feel right. Every version sounds like you are apologizing for something that was not your fault.
The gap on your resume keeps growing.
Every week that passes is another week added to the gap. You know it is going to come up. The longer it goes, the harder it gets to explain. And the harder it gets to explain, the less confident you feel walking into calls.
The offers are coming in lower than what you made.
Recruiters know you are between roles. The offers reflect that. You are being priced like someone who needs a job, not someone who has built a career worth paying for.
The savings are not going to last forever.
There is a runway. It is getting shorter. The pressure is not just professional anymore. It is in your head before you open your laptop every morning.
Here Is What Is Actually Happening
Your career is not the problem.
The job market is not reading your value clearly.
The professionals landing $150K to $300K+ roles right now are not necessarily more qualified than you. They are better positioned. A layoff did not erase what you built. It exposed a gap in how your experience, results, and value are being presented. That gap is fixable.
How DASH Forward™ Works
The 3P Framework
A step-by-step system that changes how hiring managers and recruiters read your work experience, value, and career from the very first touchpoint.
Pattern
We go through your full career history together and find the thread that connects everything. Your experience, your results, your impact. We build a clear story from it so that every recruiter or hiring manager who looks at your profile immediately understands your value and why you are the right person for the role.
Positioning
We build out every asset you need: a resume that gets past ATS and reads well to a human, a LinkedIn profile that shows up in recruiter searches, interview answers that handle the layoff question with confidence, and a salary negotiation approach that gets you an offer based on your market value, not your last paycheck.
Path
We build your job pipeline, outreach templates, and networking scripts and run everything at the same time. We do not wait for one thing to finish before starting the next. The goal is to get you in front of the right hiring managers and job opportunities, as fast as possible.
What You Get
Everything You Need to
Position and Land
Career Narrative Strategy
A clear professional story that positions you at the level you have earned, not the level that feels safe to claim after a layoff.
Executive Resume and LinkedIn
Documents built to surface in recruiter searches and communicate seniority from the first line a hiring manager reads.
Interview Coaching
Specific answers for the layoff question, behavioral rounds, and senior-level panels so you walk in with confidence.
Salary Negotiation Strategy
An approach that anchors your next offer to market value, not to the fact that you are currently between roles.
Recruiter Outreach System
Outreach templates written to get real responses from the right people, not silence.
AI-Curated Job Pipeline
A targeted list of roles matched to your level and goals, not every job that contains your keywords.
Clients Working At
Google · Microsoft · Meta · Amazon · Airbnb · BMW · Saudi Aramco · United Nations · Patagonia · JPMorganChase
Your Strategist
Devieka Gautam
In 2020, I was laid off from a Fortune 500 consulting role during COVID. I know what that moment feels like. The income stops. Then the identity starts to go. Then the confidence follows.
What I learned rebuilding was simple: the market does not reward performance. It rewards how your performance is packaged. The people who landed fast were not more qualified. They just knew how to present what they had built.
I built BRANDxDASH in 2021 to fix that gap. After 5 years and 2,500+ professionals served across 90+ countries, I built DASH Forward™ specifically for professionals earning USD $100K+ who are navigating a layoff.
Is This Right For You?
DASH Forward™ is for you if:
This is you
- You were earning USD $100K+ before your layoff
- You have a strong track record but the search is not working
- You are ready to do this properly, not just update your resume again
- You are ready to be actively involved in the process
This is not for you
- You only want a resume rewrite or LinkedIn cleanup
- You are early in your career (under 5 years of experience)
- You want someone else to apply to jobs for you
- You are not ready to invest time in the process
At $100K+, every month without an offer is lost income, a growing gap, and confidence that gets harder to hold onto.
Book a strategy call and I will show you exactly where your search is breaking down, what is keeping the market from seeing your value, and what needs to change.